We’ve been told that times are hard, particularly for large companies. But regardless of whether you work for a company, or run your own business, you’ll agree that getting new customers & keep your old ones is essential for growing your business – regardless of which industry you’re in.

Would you like to know the tips, techniques & strategies for growing any business, even in the toughest economies?

In The Serious Business Owner’s Guide To CREATING CUSTOMERS FOR LIFE, Marcel shares some very specific things any business can put to immediate use to grow your bottom line profits.

Just a few of the things you’ll learn in this easy-to-read, easy-to-understand book include, how to …

• Profitably attract more quality customers,
• Ethically exploit your customers maximum financial potential,
• Convert your customers into Advocates who actively and enthusiastically refer you to others
• Keep your quality customers for life,
• Understand and capitalize on the motives that compel people to make buying decisions,
• Determine how much you can afford to spend to get a new customer and to retain your current customers,
• Set you and your business apart from any and all competition,
• … and much more!

This easy to read, pocket-sized 167 page book is jam-packed with practical tried and tested advice as well as hints and tips on not only how to grow your customer base, but how to keep your customers as well.

This book forms the basis of Marcel’s popular sales- and marketing-orientated presentations and makes a fantastic take-home gift for the delegates attending your event, ensuring that your event is not only unforgettable but truly educational as well. “Infotainment” at its best!

Want to offer everyone in the audience a special and valuable gift? We can place your logo and slogan on the front and back cover of this book, at no additional charge. Bulk orders will receive a discount.

Why not take a ‘peek’ into Marcel’s book to get a hint of how surprisingly easy it is to grow your business!

Journalist Mandy J Watson reported on this prestigious annual event:

The opportunity to meet authors — both local and international — and hear them talk about their writing processes and experiences is one of the most exciting aspects of the Cape Town Book Fair. Here is a selection of some of the authors that were manning stands, launching books, and signing autographs for fans at the 2009 fair.

Half the fun of the annual Cape Town Book Fair is discovering new books and attending the formal author sessions and panel discussions. The other half of the fun is being able to spot authors unexpectedly in the exhibition area and interact with the friendlier writers at the stands, while getting a book autographed or just taking the opportunity to ask one-on-one questions and hear some advice or writing wisdom.

Snapped At The Stands

Marcel at the 2009 Cape Town Book Fair

Authors could be found all over the fair working at the stands, either helping to promote books and publishing operations, or sitting patiently at a desk signing autographs and having their photos taken with eager fans who had been waiting in long queues.
You can never miss Marcel Oudejans, a professional speaker, corporate entertainer (his medium is magic), and marketing and social-networking expert whose passion is educating businesses in the art of customer service, communication, and retention and promoting strong, positive brand identities, as he is always the best dressed man in a room. As part of his activities at the fair he was promoting his new book The Serious Business Owner’s Guide To Creating Customers For Life, which contains “tips, techniques and strategies for growing any business, even in the toughest economies”.

Continue to read the full article

Originally posted on brainwaves.org