Over the past few months I’ve been spending my time starting a new business – something that I’ve been wanting to do for some time but have never found the right opportunity for. That was until I met my business partner Christoff Oosthuysen last year: he’s a successful business developer and coach who has already started and sold several small companies. We immediately found that we complemented each other’s personalities and skills, and so decided to take a concept that I’d already been working on much, much further…
That doesn’t mean I’m not performing as a magician anymore! Quite on the contrary: it’s actually a great benefit to this new business 
The way we see it, I need to continue doing what is in my ‘flow’ (more about this in a minute) and use my talents and skills as a performer and speaker to produce exciting, fun and valuable presentations that will give our clients something that they simply can’t forget. (On that note,if you are planning a corporate event that needs to be extra-special and unforgettable, click here to find out how I can work with you…)
What do I mean by ‘flow’? Well, Christoff and I have become huge advocates of the concept of flow, as defined by Prof. Mihaly Csikszentmihaly. He’s spent over 30 years researching and publishing books on how we can become happier in the work that we do, experiencing a sense of enjoyment and bliss while we are using our skills in a challenging and fulfilling way. In fact, it’s been found that when we regularly experience this sense of flow that we are able to achieve goals seemingly without much effort, have less stress, and find a greater sense of purpose!
Well, I don’t know about you but that certainly sounds like something for me: in fact, this is what I experience every time I perform magic for an audience. I have a process, a system, that I’ve rehearsed to a point of unconscious competency so that every trick I perform seems to work ‘auto-magically’. Every trick is basically a combinations of moves and tools that ‘automatically’ produce a result; it’s also a good name for a solution that makes everyone go “WOW! How’d you do that?”!
And while you may be very interested to know how a trick is done, it’s not a very practical skill. I’m pretty sure that you wish you could ‘use magic’ in your business every day … who wouldn’t?
That’s why I’m now the proud co-founder of Flow Finders International! We aim to help our customers achieve their goals by doing more of what they love doing, while their teams and systems look after the rest. While we have the opportunities to apply our knowledge and experience to solve a range of business problems, we’ve decided to focus on a single issue right now: how to grow your business by getting more customers.
Or, as we like to put it: “We help you grow your business by attracting the customers you’re meant to serve.“
We do that through our product, Flow Marketing. Whether you love marketing your business, or you think of it as something that you simply have to do, Flow Marketing is going make attracting customers so much easier. That’s because it’s a simple concept that is easy to understand, but more importantly, quick and cost-effective to implement.
The feedback we get when Christoff or I explain Flow Marketing is also a “WOW” moment – it helps you see your marketing activities as a continuous ‘game’, with a set of ‘rules’. This ‘game’ we call the Flow Marketing Cycle and it makes a profound difference when you are a new marketing campaign (or evaluating an existing one). Put simply, the Flow Marketing Cycle is used to set your objective and check whether you have all milestones in place to meet this goal.
It’s a process that I’m very excited about because it’s a great way to solve most of the marketing ‘problems’ that I’ve been approached to solve!
I invite you to find out more because I know that the concept of ‘flow’ will be beneficial both in your day-to-day work as well as the way that you grow your business by attracting new customers.
So remember, I’m still South Africa’s Corporate Magician – but now I can use my skill and expertise to help you grow your business ‘by magic’!
