I was invited to promote my book, “The Serious Business Owner’s Guide To Creating Customers For Life”, my publisher’s stand at the Cape Town Book Fair 2009.
Journalist Mandy J Watson reported on this prestigious annual event:
The opportunity to meet authors — both local and international — and hear them talk about their writing processes and experiences is one of the most exciting aspects of the Cape Town Book Fair. Here is a selection of some of the authors that were manning stands, launching books, and signing autographs for fans at the 2009 fair.
Half the fun of the annual Cape Town Book Fair is discovering new books and attending the formal author sessions and panel discussions. The other half of the fun is being able to spot authors unexpectedly in the exhibition area and interact with the friendlier writers at the stands, while getting a book autographed or just taking the opportunity to ask
one-on-one questions and hear some advice or writing wisdom.Snapped At The Stands
Authors could be found all over the fair working at the stands, either helping to promote books and publishing operations, or sitting patiently at a desk signing autographs and having their photos taken with eager fans who had been waiting in long queues.
You can never miss Marcel Oudejans, a professional speaker, corporate entertainer (his medium is magic), and marketing andsocial-networking expert whose passion is educating businesses in the art of customer service, communication, and retention and promoting strong, positive brand identities, as he is always the best dressed man in a room. As part of his activities at the fair he was promoting his new book The Serious Business Owner’s Guide To Creating Customers For Life, which contains “tips, techniques and strategies for growing any business, even in the toughest economies”.
